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Why Online Advertising Still Matters for Local Businesses
By @onlineadvertisingpress
One morning last spring, I sat across from a woman who ran a small pet grooming business in a town of about 15,000 people. She had a Facebook page, a basic website her nephew built in 2019, and a stack of printed flyers she handed out at the local farmer’s market. She was frustrated because new customers weren’t walking through her door. She asked me, “Should I even bother with online advertising? Isn’t that just for big companies selling stuff nationwide?” Her question is
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